Could Facebook Make Waves With Waze?

Facebook has made quite the flurry of acquisitions lately. Last week, the social network acquired Threadsy. The word on Wednesday is that Facebook could consider purchasing Waze, developer of a well-liked, free, community-based traffic-nav app. Waze has nearly 6,200 users talking about it and the app has garnered 126,000 likes.

Facebook has made quite the flurry of acquisitions lately. Last week, the social network acquired Threadsy. The word on Wednesday is that Facebook could consider purchasing Waze, developer of a well-liked, free, community-based traffic-nav app. Waze has nearly 6,200 users talking about it and the app has garnered 126,000 likes.

The rumors of the possible acquisition were first reported by Israeli financial daily newspaper Globesthen followed by Forbes and BGR. Reports claim that there was a recent tête-à-tête between big-wig execs at Facebook and the like from Waze.

This would be the third Facebook acquisition in Israel, after Face.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in