Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two.
Vice president of product Fidji Simo announced in a Facebook post that the social network started testing a feature “with a handful of groups” Wednesday called Watch Party.
Watch Party enables members of a group to view videos together, comment on them and react to them.
Videos are chosen by group administrators and moderators, and while they can choose any videos on the social network—Live or otherwise—Simo emphasized that engagement with Facebook Live videos was the motivation behind the feature, noting that Live videos drive six times more interactions than non-live videos.
Simo
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in