Facebook Was the Top Media Source for App Marketers in the First Half of 2017

AppsFlyer released the fifth edition of its Performance Index Report

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Mobile analytics company AppsFlyer released the fifth edition of its Performance Index Report, revealing the top media sources in mobile advertising.

The report analyzed more than 6 billion application installs and 80 billion sessions from the first half of 2017, and it found Facebook is still the No. 1 media source for app marketers worldwide, followed by Google.

The report combined volume, retention and average sessions per user to create overall power rankings of the top 10 media sources in both the gaming and non-gaming categories.

Gaming category top 10:

  1. Facebook
  2. Google AdWords
  3. Unity Ads
  4. Apple Search Ads
  5. AppLovin
  6. Chartboost
  7. Vungle
  8. AdColony
  9. Liftoff
  10. Twitter

Non-gaming category top 10:

  1. Facebook
  2. Google AdWords
  3. Apple Search Ads
  4. Twitter
  5. AdColony
  6. Vungle
  7. AppLovin
  8. MUNDOmedia
  9. YouAppi
  10. Cheetah Mobile

In a blog post, Danielle Blumenstyk, content marketing manager at AppsFlyer, broke down Facebook and Google’s positioning:

While Facebook and Google have always made it to the top slots, the two giants...

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