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Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know.
According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal operations, the Menlo Park, Calif., giant at one point beta tested analytics to track app deletions for roughly a year. These analytics, which tracked app deleters and their data regardless of whether they have an active Facebook account or not, had the potential to become the basis of targeted ads across any digital channel where Facebook operated its widespread ad network.