Facebook VP: 'I Wish We Could Go Back ... And Change The Pitch We Brought to Advertisers'

Andrew Bosworth, the vice president of ads and pages at Facebook, discussed his company's advertising motivations at TechCrunch Disrupt on Thursday in San Francisco.


As the great organic reach debate continues to rage on Facebook for many page owners and advertisers, the common complaint has been that many page owners paid once to acquire fans, then they had to pay again for their posts to reach those fans.

Does Facebook regret making the initial push for page like ads? Maybe.

Andrew Bosworth, the vice president of ads and pages at Facebook, discussed his company’s advertising motivations at TechCrunch Disrupt on Thursday in San Francisco.

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