Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Worried about making payments via Facebook? The social network’s latest alliance may ease your mind a bit.
Facebook joined the Visa Digital Enablement Program, and the social network will use the Visa Token Service to accelerate the availability of secure payment-enabled services across its digital properties.
In a press release announcing the addition of Facebook, Visa described the Visa Token Service as a security technology that replaces “sensitive payment card account information”—16-digit account numbers, expiration dates and security codes—with a token, or a “unique digital identifier” that can be used to process payments without revealing account details.
The financial company added in the release, “By joining VDEP, Facebook is able to offer its payments solutions to businesses, payments processors and financial institutions that utilize the Visa Token Service in a convenient and scalable manner and without a complex set of contractual agreements or technology integrations, ultimately helping to accelerate the availability of payments and commerce-related...