The Secret To Facebook's Viral Growth

Facebook users know how addictive the site is but how has the company been able to continuously attract new users? The primary way Facebook has been so effective at growing is that they enable users to import all of their contacts via email. It’s become the standard tool for instantaneous growth however many companies fail to get it right. Facebook however has mastered the art of the “viral loop” and there is a lot to be learned from the company’s success.