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Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos.
In a blog post, product management director Maria Angelidou-Smith and product manager Abhishek Bapna explained that the social network’s News Feed ranking has been updated to boost distribution of videos from publishers and creators “that people actively want to watch,” such as video series or active communities that people return to repeatedly.