Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

They could be website killers


Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the brands that have run Canvas campaigns in recent months, and Facebook opened up the full-screen ad format to all marketers in February.

"It takes everything Facebook can do and puts it all into one place," said Gerry Graf, founder/chief creative officer at Barton F.

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