Facebook Users Will Soon "Like" a Page to Become a Fan, not "Become a Fan"


Facebook is changing some terminology around how people become fans of its Pages product, a move that could be somewhat confusing but has apparently worked well in the company’s tests.

“People will soon connect with your Brand Pages by clicking ‘Like’ rather than ‘Become a Fan,” the company recently began telling advertising agencies about the change, according to Facebook documents obtained by ClickZ and MediaMemo. “People already ‘Like’ their friends’ status updates, photos and links everyday. In fact, people click “Like” almost two times more than they click “Become a Fan” everyday,” Facebook’s update days.

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