Facebook Urges Creatives to Build New Worlds Around Ancient Insights

After a false start, a manifesto from designer Paul Adams

CANNES, France—Moments into his seminar at the Cannes Lions festival here Tuesday, Facebook's global head of brand design, Paul Adams, froze with panic and could not continue. In what he admitted was the biggest speech of his life, he blanked. His slides were of no use. The audience murmured nervously. All Adams could do was excuse himself, walk offstage, collect himself and start over. Which is what he did.