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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform.
Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices.
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