Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what’s ahead.
Head of news products Alex Hardiman and product manager Sameera Salari revealed in a blog post that people who saw instant Articles from publishers in its test group in May were 17 percent more likely on average to subscribe to those publications directly via Facebook than people who saw standard web links.
Hardiman and Salari said Facebook and its publisher partners have been testing several updates, including:
- Tools that enable publishers to define when their readers encounter paywalls, such as number of articles per month, as well as to determine which articles are opened and which are locked.
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