Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Facebook released an update for its iOS app today with a number of small changes and improvements, including faster loading for events and a way for users to easily save photos from Facebook to their phone.
Events was one of the sections that hadn’t yet been completely rebuilt for speed like the News Feed, photos, messages and other areas have. Now, the main events page and individual events themselves seem to load much quicker. This could lead to more RSVPs and interactions on the event page from mobile now that the product is not so slow.