Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Facebook revealed several updates aimed at making it easier for creators to upload and manage videos on their pages, as well as to drive discovery of those videos.
An update released Tuesday for pages globally contains changes to its playlists feature, as well as a new option, series, enabling creators to better organize their videos and improve related content that is suggested to viewers, boosting discovery.
The social network said in a blog post Tuesday that it rolled out a new videos tab, providing viewers with a central destination for a page’s series and playlists.
The videos tab will appear on pages regardless of whether their administrators opt for a traditional page template or a video template that provides a video-first experience for people visiting the page.