Facebook Unleashes Open Graph Search Engine, Declares War On Google

While there was a lot of speculation about Facebook’s search strategy, the company has confirmed with us that “all Open Graph-enabled web pages will show up in search when a user likes them”. Earlier this week we published about the new Facebook SEO that’s possible via the Open Graph, but now it’s clear that this is the beginning of Facebook’s internet search strategy. The race is now on for publishers to optimize their sites for Facebook’s search engine.

Earlier this week when we covered the TripAdvisor pages that were showing up in Facebook’s search results, we weren’t able to determine how the information was showing up in Facebook as there didn’t appear to be standard Open Graph data. Instead, the company has some improperly formed meta-tags as detailed by Facebook’s URL Linter. While most sites are not being indexed yet, I’d imagine that there will be a rush for publishers to optimise their sites.