Follower, Fan or Subscriber: Who's a Better "Friend" to a Brand?

Facebook or Twitter? Twitter or Facebook? Many brand marketers seem to go back and forth on this as if these are the only social media platform choices. Further, they may forget that there are other proven digital marketing tools that not only can be used in conjunction with brands’ social media marketing, these vehicles are increasingly adding new social media integration functions.

A recent study [PDF] from digital direct marketing firm Exact Target not only informs the Yankees versus Red Sox – oops – I mean, the Twitter versus Facebook debate, it stands these platforms up next to email and concludes that, “email, Facebook and Twitter offer unique strengths to marketers and consumers alike”.

We’ve previously reported on the efficacy of email as part of a total digital/social media marketing strategy and how inclusion of social sharing links improves the click-thru rates of emails.



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