Facebook, Twitter and Instagram Sang the Blues During the NHL’s Stanley Cup Final

Unmetric found that St. Louis dominated the Boston Bruins socially during the series

Not only did the St. Louis Blues capture the Stanley Cup—the team also dominated Facebook, Twitter and Instagram during the National Hockey League Stanley Cup Final series when compared with the runner-up Boston Bruins, according to social marketing firm Unmetric.

Unmetric analyzed the Blues and Bruins on the three social platforms from June 1 through 13, and the results were far more lopsided than those of the actual hockey games.

The good news for the Bruins: The club led Facebook, Instagram and Twitter in audience size and paced Twitter in comments.

The bad news for the Bruins (other than the obvious): St.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in