Facebook Tries Another Stand-Alone App, Study From Facebook, to Pay Users for Market Research

Earlier attempts were shuttered because of transparency issues and iTunes violations

Facebook is taking another shot at using an opt-in stand-alone application for market research, this time with a lot more transparency in the process.

The social network introduced Android app Study From Facebook, with product manager Sagee Ben-Zedeff saying in a Newsroom post that it marks the next step in the company’s shift to reward-based market-research programs.

Similar initiatives by Facebook were scrapped earlier this year following heavy criticism.

In January, Josh Constine from TechCrunch shared extensive details on Facebook Research, an iOS and Android app that prompted invited Facebook users between the ages of 13 and 35 to download the new app and, in the case of the iOS version, to install an Enterprise Developer Certificate and virtual private network.

Doing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in