Facebook to roll out threaded, ranked comments for pages and public figures
Facebook will further roll out a commenting system that it has been testing, which includes threaded conversations and a ranking algorithm meant to put the most relevant and high quality comments first, a spokesperson tells us.
The new comments for pages and users who have enabled “follow,” have been in testing since November, and starting next week will be available on an opt-in basis for all accounts with more than 10,000 fans or followers.
Key features of the new comments are the option to reply to a specific comment and a ranking system that takes into account positive signals, such as likes and comments; negative signals, such as not getting much engagement; and connections, meaning the ranking is personalized for each user so that, for example, comments from people they might know appear first.
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