Facebook to remove attribution when pages post via third-party apps


Facebook today let developers know that it will be removing attribution from page posts that are made through third-party applications like HootSuite.

Previously, these page posts would appear in the feed and on pages’ Timelines with a “via [app name]” link. Facebook told developers in its PMD group that starting today this type of attribution will be eliminated for page posts. User posts will still include the “via” links.

There have been ongoing doubts among marketers whether posting to Facebook via third-party apps has an effect on News Feed distribution and engagement.

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