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Facebook will begin showing Sponsored Stories in the News Feed in early 2012, the company tells us.
With Sponsored Stories, companies can pay to promote organic user activity such as Liking a page, checking into a place or playing a game. These stories will be labeled as sponsored and will be the same size as other News Feed items. At launch, users will see no more than one Sponsored Story in their feed each day.
Though Facebook has not experimented with advertisements in the News Feed since 2007, we don’t expect this move to result in major user backlash.