Facebook to Introduce Sponsored Stories to News Feed in 2012
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Facebook will begin showing Sponsored Stories in the News Feed in early 2012, the company tells us.
With Sponsored Stories, companies can pay to promote organic user activity such as Liking a page, checking into a place or playing a game. These stories will be labeled as sponsored and will be the same size as other News Feed items. At launch, users will see no more than one Sponsored Story in their feed each day.
Though Facebook has not experimented with advertisements in the News Feed since 2007, we don’t expect this move to result in major user backlash.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in