Facebook to give pages new 'Offers' posts, scrap check-in deals
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Facebook pages will soon have access to a new free story type that allows page owners to post offers that users can collect from News Feed or ad units. Unlike check-in deals, which required users to first visit a physical location, offers can be redeemed in-store or online. The social network plans to remove check-in deals in the coming weeks.
Offers will be created directly from the page publisher and do not require approval from Facebook before going live.