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Last night, when being interviewed by John Battelle, Mark Zuckerberg dropped an indication that Facebook is considering opening up at some point. While there was no mention of when that would occur, the fact that they are considering an opening of their network is significant. By opening up their platform to make identities transportable will help them to become a Google competitor. Without opening their platform, Facebook is indeed risking becoming a fad. Conversely, the older generation’s presence on Facebook is expanding rapidly and this generation is known to stick with the sites that they use.
As long as Facebook can continue to innovate and hire employees that enable them to roll out new features at a quicker pace, Facebook has a chance of staying on top.