Performance Marketing

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

Millennials are driving the trend

By Marty Swant

July 19, 2016

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever before.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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