Facebook Testing New Ways To Increase Friend Import Usage

One of the most critical tools for Facebook’s continued growth is the company’s friend importer tool and recently the company has increased efforts to drive users to interact with the feature. Whether through Skype invites, or various invite scores, Facebook is doing all they can to drive user growth through invites.

As Facebook moves from 500 million users toward 1 billion users, extreme focus on user growth optimization is critical. For smaller companies, paying attention to the minor tweaks that Facebook implements is valuable in learning some of the latest optimization techniques.