Facebook Testing New URL Shortener, fb.me

URL shorteners, like bit.ly, have become a popular way for people to share links on Twitter while taking up as few of the allotted 140 characters as possible. But saving space is just one of the benefits that shorteners provide. Others include getting traffic analytics like how many people are sharing links from which sites. So it’s especially interesting that Facebook is rolling out what appears to be its own URL shortening service, called fb.me.