URL shorteners, like bit.ly, have become a popular way for people to share links on Twitter while taking up as few of the allotted 140 characters as possible. But saving space is just one of the benefits that shorteners provide. Others include getting traffic analytics like how many people are sharing links from which sites. So it’s especially interesting that Facebook is rolling out what appears to be its own URL shortening service, called fb.me.
A URL shortener makes increasing sense as a Facebook feature, because the site is trying to be more open and connected to other web sites and Internet-connected devices.