Facebook Testing New Multiproduct News Feed Ads

Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s.

Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s.

Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads.

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