Facebook temporarily reveals 'returned value' metric for ads
Some Facebook advertisers temporarily saw a new metric called “returned value” in their Ads Manager dashboard. Facebook says the metric was accidentally displayed, and it has since been removed.
Marketing consultant Jon Loomer got a screenshot of the “returned value” metric along with Facebook’s description for the feature. Facebook defined the metric as “all returned value taken by people within 24 hours of viewing and ad or Sponsored Story in this campaign, or within 28 days of clicking on it.
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