Facebook Says "Likers" Click Links To External Websites 5.4x More

Facebook has released new statistics on its Facebook+Media Page about users who click Like buttons on Open Graph-enabled websites, as well as the influence of the Like button and social plugins on site traffic and engagement. They show that the “likers” have more friends and click more links on Facebook to external websites than those who don’t use the Like button. Sites implementing the Like button get significantly more traffic, and their users visit more often, view more pages and videos, and spend more time on site.