Facebook starts testing auto-play video ads in News Feed

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As has been rumored and planned for months, Facebook announced this morning auto-play video advertisements (without sound) in the mobile and desktop News Feeds. This will be a small test among select users who will see video ads for the film, “Divergent,” in their News Feed.

Facebook made the announcement in a blog post:

Since September, we’ve been testing a way to make videos more engaging on Facebook, and as a result we’ve seen views, likes, shares and comments increase more than 10 percent.

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