Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing

Different components can be tested across different devices and browsers

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in