Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing.
The social network said in a Facebook for Business post that split testing enables advertisers to “simply and accurately” test different components of their campaigns across different devices and browsers, providing results that are easy to digest.
Facebook said it has found that split tests lead to a median 14 percent improvement in cost per acquisition, adding in its post:
With split testing, you can run controlled tests without audience overlap when you run ads with a website conversion, lead generation or mobile application install objective.
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