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Facebook smelled TikTok’s blood in the social media waters, prompting it to bring Instagram’s Reels feature, which mimics the embattled video creation platform’s functionality, to more than 50 countries in the coming weeks, including the U.S.
TikTok has been facing heat due to the Chinese ties of its parent company, ByteDance, although ByteDance claims to be headquartered in the Cayman Islands.
Late last month, India banned 59 applications with ties to China, including TikTok—a major blow, as India was the top country for TikTok downloads, with 46.6