Facebook social reader app contributes to record traffic for U.K. news site
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The Guardian reached a new record of unique visitors and page impressions for Guardian.co.uk in February, and the news organization attributes 30 percent of referral traffic to Facebook. That’s up from 2 percent only six months ago.
The change is largely the result of a Facebook canvas application that lets users read Guardian stories and share them automatically via Ticker, Timeline and News Feed. This is yet another example of Open Graph driving significant traffic to third-party apps and websites. For a few days in February, Facebook even surpassed Google in referral percentage to the Guardian, though it hasn’t maintained the lead.