Facebook Shifts From Social to Informational Network

Facebook's Twitter-esque product updates may not resonate with users.

 

This week Facebook announced an algorithmic change designed to put more informational content in front of its users in the news feed.

Writing for Mashable in 2010, Ben Parr described the difference between a social and informational network:

There’s no disputing that Facebook is the poster child for social networking. It is the platform for building social connections online and keeping up to date with what’s happening in your social circle. It is one of the two most important platforms in social media.

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