Facebook Serves As Good Predictor Of Election Results

The day after the elections it appears as though Facebook has proven to be a relatively good predictor of how candidates will perform.

The day after the elections it appears as though Facebook has proven to be a relatively good predictor of how candidates will perform. While we don’t have all the numbers on gubernatorial races, the winners of 74 percent of house races and 81 percent of senate races were accurately projected by each candidates’ Facebook fan counts.

If you want to see exact details of how all the candidates performed on Facebook, you can go check out our

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in