Facebook Sending Perez Hilton More Traffic than Google, Driving 3.3% of All US Traffic to Video Sites
For media companies evaluating their Facebook marketing strategy, here’s an interesting sign of the times: web analytics firm Hitwise is reporting that, for the first time ever, Facebook drove more traffic to PerezHilton.com than Google did in January – 8.70% to 7.62% of visits.
Furthermore, Liz Gannes over at NewTeeVee asked Hitwise for numbers on the US traffic Facebook sends to video sites overall. The answer? As of February 2009, Facebook is driving over 3.3% of all US traffic to online video sites.
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