Facebook says 500,000 pages use Promoted Posts, 42M users claim Offers

Facebook shared new statistics about some of its latest products for business pages today on its fourth quarter earnings call, including that nearly 500,000 pages have used Promoted Posts and 42 million users have claimed an Offer.

COO Sheryl Sandberg said revenue from local businesses was strong in Q4 2012, with the number of local businesses paying for advertising on Facebook doubling since the beginning of 2012. Sandberg says this is in large part because of Promoted Posts, which make it easy for businesses to buy ads directly from their pages instead of the more complicated ad dashboard.

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