The 5 Phases Of The Facebook Sales Funnel

You run the marketing for a business of any size and you’re trying to figure out how to leverage Facebook to increase your reach and generate more sales. With so much buzz, Facebook is hard to ignore but many people have yet to figure out the most effective way for using the site to generate sales. After studying the ecosystem over the past two years, we’ve generated a few models that we think are most effective to marketing on the site. The model I’ll present today should assist in increasing sales no matter the resources.

The first question to ask is “What is the goal of being on Facebook?” Hopefully you already know what purpose Facebook serves for your company. If your goal happens to be “obtaining new customers and engaging existing ones” then this article is for you. What I’m going to describe in this post are the 5 different phases of what I call the “Facebook sales funnel”.