Facebook’s Holy Grail of Branding

'Sponsored Stories' get 50 million ‘likes’ a day

Facebook’s ad revenue last year totaled $1.86 billion. According to Carolyn Everson, vp of Global Sales at Facebook, that figure represents a mere trickle compared to the ad monetization fire hose Facebook holds. And that fire hose represents more than just direct marketing ads. Facebook is going for branding dollars.