Facebook Rolls Out Timeline to Brand Pages
All will be automatically updated on March 30
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The day has come. Facebook’s Timeline profile format is finally available for brand pages after rolling out to consumers in waves since Timeline was announced in September.
The new page layout shares many features with the consumer version, such as the vertically oriented content timeline and addition of a widescreen image atop the page, but also adds features not previously available to brands. The new features look to satisfy marketers’ concerns that content posted to Facebook has a short shelf life before it becomes lost in the chronological abyss.