Facebook Rolls Out Experiments to Simplify the Campaign Testing Process for Marketers

It combines elements of what was previously known as Test and Learn, Split Testing

Facebook's new Experiments tools for marketers Facebook

Facebook rolled out Experiments, a way for marketers to combine the results of multiple types of tests of their ad campaigns in order to optimize their performance and develop a deeper understanding of their impact.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.