Performance Marketing

Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers

Third-party partnerships help track sales, lift and clicks

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By Marty Swant

September 21, 2016

Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment.

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Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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