Facebook Reveals Several Brand Safety Updates

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Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry.

The social network created a one-stop place in Business Manager and Ads Manager where brands can create block lists, see delivery reports and set account-level inventory filters.

Those tasks previously had to be applied one campaign at a time.

Delivery reports were also enhanced to enable advertisers to search by account ID or publisher without being required to download the entire report, and Facebook said content-level information will soon be added to delivery reports, as well.

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