Facebook Reveals Several Brand Safety Updates

Zefr joins DoubleVerify, Integral Ad Science and OpenSlate as a partner

Publisher whitelists are being tested for Facebook Audience Network and for in-stream ads Brownfalcon/iStock

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.