Facebook Revealed Several Updates to Its Test of Subscriptions to Instant Articles

26 new publishers also came on board

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Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group.

The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017.

The implementation approach for the initiative was revamped, slashing development time to onboard publishers by 75 percent, to one to two weeks from four to eight weeks previously. A Facebook spokesperson said this move makes subscriptions to Instant Articles available to a wider range of publishers, as those with fewer developer resources can more easily participate.

On that note, Facebook is also integrating its Instant Articles paywall with third-party paywall providers, including Piano, to ease the implementation process for publishers.

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