Facebook Revealed New Tools, Policy Updates for Messenger

A lead-generation template is now rolling out to Ads Manager

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Facebook revealed a series of new tools and policy updates for Messenger, aimed at improving the experience of businesses and developers (and therefore users) on the platform.

First, at Facebook’s F8 2019 in May, the social network revealed it would be adding a lead-generation template to Ads Manager. The template will begin rolling out this week, giving businesses the ability to create an ad that leads users to an automated question and answer conversation within Messenger.

Next, Messenger provided an update on its appointment booking feature, which was also discussed at F8 2019.

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