Facebook introduced three new ad tools for video game marketers, designed to help them reach valuable players.
First, developers can now activate playable ads, which let players try a game in their News Feed to decide whether or not they want to download the full game. Playable ads are now available to all advertisers that use the “app install objective” on Facebook News Feed.
In testing this new format, Facebook said in a blog post that developer Bagelcode saw a 3.2
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