Facebook Revamped Pages On Its Mobile Apps With an Eye Toward Local Businesses

Recommendations, calls to action, Stories are now much more prominent

Facebook announced a host of updates to pages on its flagship mobile applications with a focus on local businesses, noting that more than 1.6 billion people around the world are connected to at least one small business on the social network, and more than 80 million small businesses are using its free tools.

Facebook said in a Newsroom post that it added a local section to its flagship mobile apps, bringing many of the features of the stand-alone Facebook Local app it debuted last November to the forefront.

Recommendations are front and center following the redesign, with Facebook vice president of local Alex Himel saying that pages’ former reviews feature has been updated and essentially replaced by the revamped recommendations feature.

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