Facebook Replaces Microsoft Banner Ads with Its Own Performance Ads in Some Countries


As part of Microsoft’s $240 million strategic investment in Facebook back in 2007, the two companies agreed to expand their existing advertising agreement: Microsoft would run banner ads on Facebook both in the US and in other countries around the world. While that agreement was set to extend to 2011, it has already ended as of January 1 of this year in at least some countries, including the United Kingdom.

Now, Facebook is running its own performance

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